Here’s what Seth had to say:
If you watch a well-directed film with the sound turned off, you’ll get a lot out of it….
There are a few places where all that matters is the words. Where the force of logic is sufficient to change the moment.
The rest of the time, which is almost all the time, the real issues are trust, status, culture, pheromones, peer pressure, urgency and the energy in the room.
In fact, Seth’s post echoes the response Mark Baker wrote to my piece:
It isn’t the choice of individual words. It is the juxtaposition of words that achieves the effect. The art is not in the selection but in the arrangement…
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